atom feed4 messages in com.googlegroups.adsense-help-earningsRe: High eCPM for one day for one cha...
FromSent OnAttachments
cattyJul 31, 2006 3:46 am 
!Keith.comJul 31, 2006 7:35 am 
cattyJul 31, 2006 2:25 pm 
aaanativeartsJul 31, 2006 10:53 pm 
Subject:Re: High eCPM for one day for one channel
From:aaanativearts ()
Date:Jul 31, 2006 10:53:24 pm

Your eCPM is affected by something called Smart Pricing. It's based on how well ads perform on your pages. If a page was viewed 2 times and one person clicked, you would probably have a higher eCPM. On the other hand if the page was viewed a 1000 times and only one person clicked, you would probably have a lower eCPM because the ad isn't performing very well on that page. It also has something to do with if the person who clicked performed the desired result when they got to the advertisers site. Google doesn't tell us exactly how it works, but that is a big part of it.

If your site is new and your eCPM is usually 0, it's probably because you don't have any traffic yet or you have poor quality traffic. Start working on that. If you start making more money than usual on a page with a particular subject, then write more articles on that and related subjects.