atom feed3 messages in com.googlegroups.adwords-help-advancedRe: Negative Keywords
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burd...@Sep 13, 2007 4:08 pm 
Ri...@ApogeeSep 17, 2007 3:39 pm 
Leather DavidSep 23, 2007 11:33 am 
Subject:Re: Negative Keywords
From:Ri...@Apogee ()
Date:Sep 17, 2007 3:39:18 pm
List:com.googlegroups.adwords-help-advanced

Hi Jessica,

I highly doubt it. That's an interesting question, though. If I understand you correctly, you're wondering that since broad matches are actually implemented as *expanded* broad matches, does the same kind of logic apply for negative matches? IOW, are negative matches actually expanded negative matches. No way to know for certain but I haven't seen anything to indicate that's the case and I imagine it's not the case for this simple reason: It is not in Google's interest. ;-)

BTW, are you aware of embedded matches? You can combine exact or phrase matching with negatives:

www.google.com/adwords/learningcenter/text/19135.html#19143

HTH

On Sep 13, 7:08 pm, burdgyrl@ wrote:

Hi,

Does anyone know if I enter a broad negative keyword, will google treat it the same way that it would treat a regular broad keyword?

From what I understand, if you are bidding on a keyword like, 'Soda',

Google will show ads for 'Pop' too. If I enter a negative broad like, 'Soda', will google specifically not show ads for 'Pop' too?

Thanks, Jessica Hasenplaugh Online Marketing Specialist Smarthome, Inc

http://www.smarthome.com