I have a problem with the Text Ad reports for content only. The report comes back empty, despite we have many content impressions.

I have made 4 reports for this account for the 19th March: (1) Text Ads search only - total impressions 2029 (2) Text Ads content only - total impressions 0 <--- ??? (3) Keywords search only - total impressions 2029 (4) Keywords content only - total impressions 181148

I get the same result weather I use the AdWords API or the web interface to generate the reports. So my main question is why the Test Ads content only report is empty? Does anybody actually get non empty Text Ad reports for content?

However, it raises the further subqueries below. If both Ads and Keywords have URLs associated with them:

(1) which URL will a "search" click be sent to ? Ad URL or Keyword URL ? (2) when will a "search" click be attributed to a Keyword (in the reports google provides, provided you request them per Keyword and include search) (3) which URL will a "content" click be sent to ? Ad URL or Keyword URL ? (4) when will a "content" click be attributed to an Ad (in the reports google provides, provided you request them per Ad and include content)

I post the full request and response below:

------------- REPORT REQUEST ------------- POST /api/adwords/v3/ReportService HTTP/1.0 Content-Type: text/xml; charset=utf-8 Accept: application/soap+xml, application/dime, multipart/related, text/* User-Agent: Axis/1.2RC2 Host: adwords.google.com Cache-Control: no-cache Pragma: no-cache SOAPAction: "" Content-Length: 2903

<soapenv:Envelope xmlns:soapenv="http://schemas.xmlsoap.org/soap/envelope/" xmlns:xsd="http://www.w3.org/2001/XMLSchema" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><soapenv:Header><ns1:email soapenv:actor="http://schemas.xmlsoap.org/soap/actor/next" soapenv:mustUnderstand="0" xmlns:ns1="https://adwords.google.com/api/adwords/v3">####</ns1:email><ns2:password soapenv:actor="http://schemas.xmlsoap.org/soap/actor/next" soapenv:mustUnderstand="0" xmlns:ns2="https://adwords.google.com/api/adwords/v3">####</ns2:password><ns3:useragent soapenv:actor="http://schemas.xmlsoap.org/soap/actor/next" soapenv:mustUnderstand="0" xmlns:ns3="https://adwords.google.com/api/adwords/v3">Inceptor, Inc</ns3:useragent><ns4:token soapenv:actor="http://schemas.xmlsoap.org/soap/actor/next" soapenv:mustUnderstand="0" xmlns:ns4="https://adwords.google.com/api/adwords/v3">####</ns4:token></soapenv:Header><soapenv:Body><scheduleReportJob xmlns="https://adwords.google.com/api/adwords/v3"><job xsi:type="ns5:CustomReportJob" xmlns:ns5="https://adwords.google.com/api/adwords/v3"><aggregationType xsi:type="ns5:AggregationType">Daily</aggregationType><endDate xsi:type="xsd:dateTime">2006-03-20T00:00:00.000Z</endDate><startDate xsi:type="xsd:dateTime">2006-03-20T00:00:00.000Z</startDate><adGroupStatuses xsi:type="ns5:AdGroupStatus">Deleted</adGroupStatuses><adGroupStatuses xsi:type="ns5:AdGroupStatus">Enabled</adGroupStatuses><adGroupStatuses xsi:type="ns5:AdGroupStatus">Paused</adGroupStatuses><adWordsType xsi:type="ns5:AdWordsType">ContentOnly</adWordsType><campaignStatuses xsi:type="ns5:CampaignStatus">Active</campaignStatuses><campaignStatuses xsi:type="ns5:CampaignStatus">Deleted</campaignStatuses><campaignStatuses xsi:type="ns5:CampaignStatus">Paused</campaignStatuses><customOptions xsi:type="ns5:CustomReportOption">CampaignId</customOptions><customOptions xsi:type="ns5:CustomReportOption">AdGroupId</customOptions><customOptions xsi:type="ns5:CustomReportOption">CreativeId</customOptions><customOptions xsi:type="ns5:CustomReportOption">Cost</customOptions><customOptions xsi:type="ns5:CustomReportOption">Impressions</customOptions><customOptions xsi:type="ns5:CustomReportOption">Clicks</customOptions><customOptions xsi:type="ns5:CustomReportOption">AveragePosition</customOptions><customOptions xsi:type="ns5:CustomReportOption">Cpc</customOptions><keywordStatuses xsi:type="ns5:KeywordStatus">Deleted</keywordStatuses><keywordStatuses xsi:type="ns5:KeywordStatus">Disabled</keywordStatuses><keywordStatuses xsi:type="ns5:KeywordStatus">Disapproved</keywordStatuses><keywordStatuses xsi:type="ns5:KeywordStatus">InTrial</keywordStatuses><keywordStatuses xsi:type="ns5:KeywordStatus">Normal</keywordStatuses><keywordStatuses xsi:type="ns5:KeywordStatus">OnHold</keywordStatuses></job></scheduleReportJob></soapenv:Body></soapenv:Envelope>

------------- REPORT PASSED BACK ------------- <?xml version="1.0" standalone="yes"?>

<report><table><columns><column name="date"></column><column name="campaignid"></column><column name="adgroupid"></column><column name="creativeid"></column><column name="imps"></column><column name="clicks"></column><column name="cpc"></column><column name="cost"></column><column name="pos"></column></columns><rows></rows></table><totals><grandtotal imps="0" clicks="0" cpc="0" cost="0" pos="0.0"></grandtotal></totals></report>