Conversion rate is the ratio of conversions to clicks (you can multiply
by 100 to state as a percentage):
conv_rate = convs / clks
Or:
conv_rate_t = (convs_1 + convs_2 ... + convs_n) / (clks_1 + clks_2 ...
+ clks_n)
No need to calculate a weighted average for this one. But if the number
of conversions wasn't handy, we could rearrange the terms in the first
expression:
convs = conv_rate * clks
And plug into the second to get:
conv_rate_t = (conv_rate_1 * clks_1 + conv_rate_2 * clks_2 ... +
conv_rate_n * clks_n) / (clks_1 + clks_2 ... + clks_n)
-- Brian Kennish, AdWords API Team