[android-discuss] Re: Why Android? - POJO NUT - com.googlegroups.android-discuss

5 messages in com.googlegroups.android-discuss[android-discuss] Re: Why Android?

From	Sent On	Attachments
Jim	27 May 2008 09:06
efon...@gmail.com	27 May 2008 09:47
POJO NUT	27 May 2008 11:38
Jim	28 May 2008 11:21
POJO NUT	28 May 2008 13:46

Subject:	[android-discuss] Re: Why Android?
From:	POJO NUT (pojo...@gmail.com)
Date:	05/28/2008 01:46:52 PM
List:	com.googlegroups.android-discuss

On 5/28/08, Jim <jim_...@commerce-analysts.com> wrote:

That is what I thought, a changing nature rather than a new market. I always think of the ad market as pais of eyes. I think the eyes on the mobile screen, for now, are shifting from the WiFi laptop to the SmartPhone. I would expect this type of shift will also hurt the broadband wireless access for laptops as well, although that is still business priced rather than pure consumer volume anyhow.

Your comment about traffic rather than toll gate is interesting. So Google is compensated on the total flow whether or not someone gets off the highway and pays the toll? I had thought the analogy the other way around by click-through. Does Google just get paid on the search and not the click-through?

As a defensive move could the mobile providers get directly into search, such as Verizon buying Yahoo or something of that sort to protect against Android? Why would carriers provide the open access of Android as a platform rather than their own platform?

Thanks! Jim

Well, its no sure thing, these players are all extremely powerful, its a battle of the giants. Heres possibly a better analogy. You got the cell networks, they own the party hall and are making people pay at the door, and everywhere else ;) You got Google saying, ok lets make another party hall and (I think that even includes their own bandwidth), and we'll let people in for nothing, but we going to make money from the bar. And then you got microsoft saying, theres just going to be more stuff happening at our party.

Who's got it right, I dont know. In any of their shoes, I wouldnt feel comfortable. I think that if MS and Google agreed to disagree, and came to some arrangement, then cell networks would have a lot to worry about. I dont think they too worried right now, probably see the worst case scenario as just reducing the fee at the door ;) Sun is very much a spectator to this battle, which is unfortunate because I think Java's future depends very much on Googles success, again biz model differences preventing that.

Googles got my vote ;) If they get it right, I think its good for the man in the street. And the irony is, a Smartphone with a google search engine, is probably a friend on the new network ;)

Like you I guess, I watch and I wonder... who knows? ;) If networks depend on gas, we all screwed anyway ;)

On 5/27/08, Jim <jim_...@commerce-analysts.com> wrote:

I am trying to figure out the business case for Android? Is Google doing this to drive more search traffic from another medium or is there a shift in search traffice from fixed netowrk devices like desktops and laptops to mobile network? How does GPS determined advertising come into play?

Thanks,

Jim (not a Google view) but I think its more about existing cell network business models than anything else. If the door is closed, and you lucky enough to have the kind of money Google has, you create another one, and try make that a new city, and or force the other closed doors to open up. The existing cell biz models control every aspect of the platform. A coder for example quickly discovers that they have to pay (pretense of certification) to get an application onto the network. If thats what they do to coders, I'm almost certain they'd want a cut from the ad revenue on their platform if the application was a search engine, or a sophisticated ad tool.

I'm probably the biggest skeptic as to whether this is the best way, but I do hope that it works and I do hope that Google opens up the platform to all, as the internet has done.

Its smart, Googles revenue is based on traffic in contrast to one that is based on a toll gate. Google is smart, although I do think that the technical aspects may be a bit too ambitious. Not a new market, changing the nature of an existing market I think sums it up.