2 messages in com.googlegroups.adwords-apiEnabling content match via API
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mse...@covad.net14 Dec 2005 12:02 
Kostas14 Dec 2005 12:18 
Subject:Enabling content match via API
From:mse...@covad.net (mse@covad.net)
Date:12/14/2005 12:02:44 PM
List:com.googlegroups.adwords-api

Hello.

As I understand, to enable content match I need to set it to true in the campaign object.

But how do I start setting custom bids for content match? Since API distinguishes Keyword from Website, does it mean I can have the same search phrase (e.g. "cat") in the same ad group as two separate objects (with separate object ids), one being Keyword ("cat") and Website("cat"), or is there a special match (e.g. exact/broad/phrase for Keyword and content-match for Website) with only one instance of the "cat" in that ad group?

On the adwords website, I think, there is no difference - you will always see only one instance of keyword, with maxCpc column always present and maxCpm column being added if you enable Content Match for the Campaign.

Please help me make sense of it.