Hi all,

following the thread 'Dynamic Text' and the remark of Rohit on the lack of documentation on dynamic variables, I want to propose the following doc snippet regarding the use of dynamic variables provided by AdWords in clickthrough url. Maybe I don't have all the information regarding what is possible to do but it will be a start.

- Available variables - {keyword} : the bought keyword {KeyWord} : same as {keyword} but capitalized {creative} : the creative (ad) id displayed {ifsearch:XXX} : display the XXX text if in search mode {icontent:XXX} : display the XXX text if in contextual mode {placement} : display the contextual site on which the ad was displayed

- Generic URL - http://www.domain.com/?type={ifsearch:search}{ifcontent:content}&keyword={keyword}&adid={creative}&placement={placement}

- Example 1 : Search mode - Searching for the keyword 'free insurance' on Google, AdWords displaying the 'insurance' bought keyword with ad id 123456789 :

http://www.domain.com/?type=search&keyword=insurance&adid=123456789&placement=

- Example 2 : Context mode - AdSense displayed on a the 'insurance.com' website, the 'insurance' keyword with ad id 123456789 :

http://www.domain.com/?type=context&keyword=insurance&adid=123456789&placement=insurance.com

Corrections more than welcomed.

Cheers, Mathieu

NB: thanks Denis & Rohit for input.