Hello Frankie,
You might get a more informed response by posting your question in
one of the general AdWords forums found at
http://groups.google.com/group/adwords-help
as it's not specific to the AdWords API.
Cheers,
-Jeff Posnick, AdWords API Team
On Feb 18, 7:41 pm, Frankie <fran...@optusnet.com.au> wrote:
I read the text below from a web site and can't seem to understand
something..
How is it bad to have keywords that don't perform and why would it
affect the daily budget? If the keyword isn't being searched for and
sitting there 'idle' why would google budget for it?
If I have 20 keywords and only 5 keywords ever get searched for, why
is google budgeting for the remaining 15? I don't understand how it
could affect anything
Please help
-Frankie
----
According to AWA, "in cases where your daily budget is lower than
recommended, your ads will not be showing all the time. And in such
cases, if you have a bunch of non-performing keywords in your Ad
Groups, your ad will end up appearing less for the keywords that you
really care about.
"This is because all those non-performing keywords are still being
budgeted for by the system that calculates your daily budget. If you
get rid of non-performing keywords, they are no longer budgeted for,
and your daily budget will then 'go farther'."
2 messages in com.googlegroups.adwords-apiRe: How are non-performing keywords a...