Re: Possible to use wildcards in display URLs? - Peer Jakobsen - com.googlegroups.adwords-api

4 messages in com.googlegroups.adwords-apiRe: Possible to use wildcards in disp...

From	Sent On	Attachments
Andy Scrase	19 Mar 2006 17:06
Peer Jakobsen	19 Mar 2006 23:32
Andy Scrase	20 Mar 2006 13:22
Peer Jakobsen	20 Mar 2006 23:33

Subject:	Re: Possible to use wildcards in display URLs?
From:	Peer Jakobsen (peer...@gmail.com)
Date:	03/20/2006 11:33:59 PM
List:	com.googlegroups.adwords-api

Hi Andy,

In your example above it looks like you have a space just after the : I don't that is a valid URL. We have had ads disapproved because the display url linked to a non existing page, but that was just with a regular display url without wildcard.

Best regards,

Peer Jakobsen eSearchVision

Andy Scrase a écrit :

Hi Peer, Thanks for the reply.

I have tried to create a wildcard display URL from the web interface, and it doesn't permit me. So I am wondering if I am doing something wrong.

I am not sure about the necessity for the display URL to actually to lead to a page. Is this enforced by Google? I can see that the destination URL should point to a valid page, but the display URL could be anything that optimizes the visual appeal of the creative. For example, a lot of the bigger users of AdWords who buy lots of keywords will append the keyword to the display URL so that it appears in bold and therefore is more eye-catching to the user.