Hello all,

I created a campaign using the API with phrase matching on the keywords. The problem is that to trigger the ad you seem to have to use the exact keyword (with no other words surrounding the phrase). This goes against the definition as I understand it i.e If you have an exact phrase like "tennis shoes" then it the ad should still trigger if a search is done on 'red tennis shoes' or 'new tennis shoes in the uk'.

I created a manual campaign using the UI and replicated the problem - is anyone else noticing this. I have also noticed that campaings created previously that are based on phrase matching are acting as if they are on exact matching.

Comments appreciated!